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How buying and selling actually works β exchanges, brokerages, and why prices move.
The stock market isn't one building or one website β it's a network of exchanges where people buy and sell tiny ownership slices of companies, called shares. When you own a share of Apple, you technically own a sliver of Apple's factories, patents, and future profits.
In the US, the two biggest exchanges are the New York Stock Exchange (NYSE) and the NASDAQ. Both are regulated by the Securities and Exchange Commission (SEC), which exists to keep trading fair and force companies to disclose accurate financial information.
You don't call up Apple to buy its stock. Instead, the process runs through a chain of players:
This entire process now takes milliseconds, but the settlement (the legal transfer of ownership) takes a bit longer to finalize behind the scenes.
At the simplest level: more buyers than sellers pushes a price up, more sellers than buyers pushes it down. What drives buyers and sellers to act is usually one of these:
| Term | What It Means |
|---|---|
| Ticker | The short code for a stock, like AAPL for Apple |
| Bid / Ask | The highest price a buyer will pay / lowest price a seller will accept |
| Market Order | Buy or sell immediately at the current price |
| Limit Order | Buy or sell only at a price you set |
| Volume | How many shares traded in a given period |
Key takeaway: the stock market is just a matching system for buyers and sellers of company ownership. Prices move on new information, and every trade you place gets routed through a brokerage to an exchange before it settles.
No. Most US brokerages now offer fractional shares, letting you buy a portion of a stock like Amazon or Google for as little as $1.
Not exactly. The market reflects investor expectations about future company profits, which can move differently than current economic conditions like unemployment or GDP.
NYSE is the older, larger exchange known for blue-chip and industrial companies. NASDAQ is fully electronic and is home to most major tech companies like Apple, Microsoft, and Amazon.