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ICICI Pru Smart Goal Assure is a multi-benefit unit-linked insurance plan designed to help policyholders invest towards long-term financial goals while providing life cover. Its Smart Benefit combines Future Secure, under which eligible future premiums are waived after the insured person’s death, and Family Income, which pays a regular income to the nominee under the policy conditions. The plan also includes Maturity Protect, return of specified charges at maturity and investment choices across available funds and portfolio strategies. Investment returns are market-linked and are not guaranteed.
Keep long-term goals on track with market-linked investing, premium waiver and family income benefits
Smart Goal Assure is intended for customers who want long-term market-linked investing combined with protection for their family’s goals. The official product page lists a minimum annual premium of ₹1,00,000. Entry age is 18–50 years, the maximum maturity age is 65 years and the maximum policy term is 25 years, subject to the product rules. The minimum premium payment term is five years for entry ages up to 45 and seven years for entry ages above 45. Family Income is described as 10% of Sum Assured paid on each subsequent policy anniversary after the insured person’s death until the end of the policy term. Review the benefit illustration and all applicable charges before buying; illustrated investment returns are not guaranteed.

ICICI Prudential Life
Key Insights
Founded
2000
ICICI Prudential Life was established 26 years ago and has built strong credibility over time, backed by its long-standing presence in the market.
Claims Experience
99.3% CSR, calculated as a 3-year average
ICICI Prudential Life settles 99.3% of all claims it receives, demonstrating strong credibility.
Contact Details
1860-266-7766
Headquarters: Prulife Towers, 1089, Appasaheb Marathe Marg, Prabhadevi, Mumbai, Maharashtra 400025, India.
Provides a death benefit during the policy term according to the policy provisions.
The amount payable is calculated under the policy’s death-benefit formula.
After the insured person’s death, eligible future premiums are waived and paid by the insurer as they fall due, allowing the policy to continue.
Subject to premium-payment and policy conditions.
The nominee receives an income equal to 10% of the Sum Assured on each subsequent policy anniversary following the insured person’s death, until the policy term ends.
Payable according to the selected benefit and policy terms.
A maturity protection feature applies when the insured person survives to maturity and all required premiums have been paid.
Refer to the current policy document for the exact benefit calculation and conditions.
The product describes return of premium allocation and policy administration charges at maturity.
Applicable charges and eligibility are governed by the policy wording.
Conditions or treatments that the policy clearly says it will not cover.
Insurer
ICICI Prudential Life plans and claim process
It is a multi-benefit ULIP designed for goal-based savings with life cover, future premium waiver, family income and maturity protection, subject to policy conditions.
The official product page lists a minimum premium of ₹1,00,000 per year. Confirm the current quotation and eligibility with the insurer before purchasing.
The death benefit includes a lump-sum benefit and Smart Benefit, which includes Future Secure and Family Income, subject to the policy conditions.
Disclaimer: Premium amounts are indicative and may vary based on age, health, and plan selected. Claim settlement ratios are from IRDAI Annual Reports. Finzony is not an insurance broker or agent. Verify all details on the official ICICI Prudential Life website before purchasing.
Official Website
iciciprulife.com
Visit the official ICICI Prudential Life website for plan brochures, premium quotes and policy services.
The aforementioned ratios have been averaged over three years (FY24-FY26)
Following the insured person’s death, eligible future premiums are waived and paid by the insurer as they become due, allowing the policy to continue according to its terms.
The product describes family income equal to 10% of the Sum Assured on each subsequent policy anniversary after the insured person’s death until the end of the policy term, subject to policy conditions.
No. It is a ULIP, and fund values depend on market performance. Illustrative rates such as 4% or 8% are assumptions, not guaranteed returns.
Eligible partial or systematic withdrawals may be available after the five-year lock-in period, subject to the policy conditions.
The maximum policy term is 25 years, subject to entry age and the maximum maturity-age rules.