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ICICI Pru Signature Assure is a unit-linked insurance plan designed to combine long-term wealth creation with life protection. Policyholders can allocate premiums among available investment funds and select from eligible portfolio options. The plan includes life cover, a premium waiver benefit and a family income benefit, subject to the policy terms. It also offers loyalty additions and maturity benefits under the applicable conditions. As a ULIP, its investment value is exposed to market movements, and actual returns are not guaranteed.
Build wealth with market-linked funds while protecting family goals through premium waiver and income benefits
Signature Assure may suit people who want to invest for long-term financial goals while maintaining life cover. Its key differentiators include premium waiver and family income benefits, loyalty additions subject to conditions, fund choices and withdrawal facilities after the lock-in period. The minimum premium depends on the selected policy term: the official brochure lists ₹48,000 annually for 15–19-year policy terms and ₹30,000 annually for 20–25-year policy terms. Compare the policy illustration, charges, life cover and payout options before purchasing. Do not treat illustrative investment returns as guaranteed returns.

ICICI Prudential Life
Key Insights
Founded
2000
ICICI Prudential Life was established 26 years ago and has built strong credibility over time, backed by its long-standing presence in the market.
Claims Experience
99.3% CSR, calculated as a 3-year average
ICICI Prudential Life settles 99.3% of all claims it receives, demonstrating strong credibility.
Contact Details
1860-266-7766
Headquarters: Prulife Towers, 1089, Appasaheb Marathe Marg, Prabhadevi, Mumbai, Maharashtra 400025, India.
Allocate premiums among available funds to pursue long-term financial goals.
Investment risk is borne by the policyholder; returns are not guaranteed.
Provides a death benefit during the policy term as defined in the policy contract.
The payable amount depends on the policy terms and applicable conditions.
Eligible future premiums may be paid by the insurer following the insured event covered by this benefit.
Refer to the policy wording for eligibility and benefit conditions.
Provides a periodic income benefit to eligible family members after the insured event, according to the selected option.
Income amount and duration are subject to policy conditions.
The product brochure describes loyalty additions of 2.5% of fund value at specified intervals from the tenth policy year.
Applicable conditions and the current policy wording govern the benefit.
Optional rider coverage may be available for eligible accidental death or disability events.
Availability, cost and eligibility depend on the selected rider and underwriting.
Conditions or treatments that the policy clearly says it will not cover.
Insurer
ICICI Prudential Life plans and claim process
It is a ULIP that combines market-linked investment with life cover and benefits such as premium waiver and family income, subject to policy conditions.
The official brochure lists ₹48,000 annually for policy terms of 15–19 years and ₹30,000 annually for policy terms of 20–25 years. Check the current insurer quote for the selected option.
No. It is a market-linked product. Actual fund value depends on investment performance, and illustrative returns are not guaranteed.
Disclaimer: Premium amounts are indicative and may vary based on age, health, and plan selected. Claim settlement ratios are from IRDAI Annual Reports. Finzony is not an insurance broker or agent. Verify all details on the official ICICI Prudential Life website before purchasing.
Official Website
iciciprulife.com
Visit the official ICICI Prudential Life website for plan brochures, premium quotes and policy services.
The aforementioned ratios have been averaged over three years (FY24-FY26)
The applicable life cover, premium waiver and selected family income benefits may become payable, subject to the issued policy terms.
Withdrawals are restricted during the first five policy years. Eligible withdrawals may be available after the lock-in period, subject to policy conditions.
The product describes loyalty additions of 2.5% of fund value at specified intervals from the tenth policy year, subject to applicable terms.
Fund-switching facilities are available under the product. The applicable options and conditions should be checked in the current policy documents.
No. Signature Assure is a unit-linked insurance plan that combines investment and life cover; it is not a pure term insurance plan.