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Axis Max Life Smart Total Elite Protection Plan (STEP) is a non-linked, non-participating individual pure-risk life insurance plan designed to provide financial protection to the policyholder's family. It allows customers to choose a cover structure based on their protection needs, subject to the insurer's eligibility rules and underwriting assessment. The plan offers a base death benefit and a range of options that may be selected according to the policyholder's requirements. The official product information describes coverage up to age 85 for the base death benefit, while the maximum entry age is generally 65 years for regular-pay and limited-pay options. The Pay Till 60 option has a lower maximum entry age of 44 years. The published prospectus lists a minimum base sum assured of ₹20 lakh. Higher cover is subject to the insurer's underwriting rules. Customers can review available premium-payment options, including regular pay, single pay and eligible limited-pay terms, and choose an available policy duration that suits their circumstances. Additional benefits or riders may be available for an extra premium and are subject to their own terms. The plan also describes features such as Cover Continuance Benefit and Insta Payment on Claim Intimation, subject to eligibility and policy conditions. Not every option applies in every situation, so customers should confirm the variant and benefits available in their quotation. Before buying, compare the proposed cover with your family's financial responsibilities, review the premium-payment period, and read the current policy wording and exclusions. The final premium and eligibility depend on factors such as age, health information, selected benefits and underwriting decisions.
*Official example: 24-year-old healthy male non-smoker, ₹50 lakh cover, 25-year policy term and 25-year premium payment term. Actual premiums vary.
Axis Max Life Smart Total Elite Protection Plan is designed for customers who want to structure term-life cover around their financial responsibilities. Its key attraction is the choice of premium-payment arrangements and optional benefits, allowing eligible customers to compare different protection combinations rather than relying on a single fixed configuration. The published product information states that the base death benefit can continue up to age 85, with entry generally available from age 18 to 65 for regular-pay and limited-pay options. The Pay Till 60 option has a maximum entry age of 44. The prospectus specifies a minimum base sum assured of ₹20 lakh, while the maximum is determined under the insurer's underwriting policy. STEP includes features such as Cover Continuance Benefit, which may allow eligible policyholders to defer a due premium for a defined period while maintaining cover, and Insta Payment on Claim Intimation, an accelerated payment subject to the stated requirements. The product also lists a Special Exit Value option under specified conditions. These features should be reviewed in the current policy document rather than assumed to apply without conditions. Affordability should be assessed using a personalised quote. The insurer's displayed ₹16/day example for ₹50 lakh cover is based on a 24-year-old healthy male non-smoker with a 25-year policy term and 25-year premium payment term; it is not a universal rate and may exclude taxes or other costs. Optional riders can increase the premium. Overall, STEP may suit people who want to compare flexible term-protection arrangements and understand the conditions attached to additional features. Before purchasing, check the selected variant, benefit amounts, premium-payment term, exclusions, and claim conditions against the latest official policy wording and personalised quotation.

Axis Max Life
Key Insights
Founded
2000
Axis Max Life was established 26 years ago and has built strong credibility over time, backed by its long-standing presence in the market.
Claims Experience
99.7% CSR, calculated as a 3-year average
Axis Max Life settles 99.7% of all claims it receives, demonstrating strong credibility.
Contact Details
1860 120 5577
Headquarters: 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram, Haryana - 122002, India
Provides the death benefit defined by the policy if the life insured dies during the cover period, subject to policy terms.
Check the selected benefit amount and payout option in the policy schedule.
The product lists regular-pay, single-pay and eligible limited-pay options.
Availability depends on age, policy term and selected option.
Eligible policyholders may be allowed to defer a due premium for up to 12 months while maintaining cover, subject to the product conditions.
The official terms include eligibility requirements and conditions on prior premiums and policy status.
An accelerated amount may be payable after the required documents are submitted, with the remaining claim amount handled according to the claim decision and policy terms.
Amount depends on the sum assured band and applicable conditions.
The product describes an option to receive premiums paid back in an eligible policy year starting from the 30th policy year, subject to conditions.
Not available during the final four policy years; verify the applicable policy wording.
Optional accident-related cover may be available for an additional premium.
Subject to rider eligibility, selected amount and rider terms.
An optional rider may provide benefits for covered events as defined in its policy wording.
Available only if selected and accepted; additional premium may apply.
Conditions or treatments that the policy clearly says it will not cover.
Insurer
Axis Max Life plans and claim process
It is a non-linked, non-participating individual pure-risk life insurance plan intended to provide financial protection through a death benefit, subject to the policy terms.
The minimum entry age is 18 years. Maximum entry age is generally 65 years for regular-pay and limited-pay options, and 44 years for the Pay Till 60 option, subject to current product rules.
The official product information lists a maximum maturity age of 85 years for the base death benefit, subject to the selected option and policy terms.
Disclaimer: Premium amounts are indicative and may vary based on age, health, and plan selected. Claim settlement ratios are from IRDAI Annual Reports. Finzony is not an insurance broker or agent. Verify all details on the official Axis Max Life website before purchasing.
Official Website
axismaxlife.com
Visit the official Axis Max Life website for plan brochures, premium quotes and policy services.
The aforementioned ratios have been averaged over three years (FY24-FY26)
An optional rider may waive eligible future premiums when the stated conditions are met.
Check the rider wording and exclusions before purchase.
The official prospectus lists ₹20 lakh as the minimum base sum assured. Eligibility for higher cover is subject to the insurer’s underwriting rules.
No. It is an illustrative example for a 24-year-old healthy male non-smoker with ₹50 lakh cover, a 25-year policy term and a 25-year premium payment term. Your quote may differ and taxes or other costs may apply.
Optional riders may be available at an additional premium. Their availability, benefits, eligibility and exclusions depend on the applicable rider wording.
The official product page describes this as a pure-risk term plan and states that no maturity benefit is offered under the base product. Review the chosen option and policy documents for the exact terms.