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Axis Max Life Smart Secure Plus Plan is a non-linked, non-participating individual pure-risk life insurance plan designed to help provide financial protection to the policyholder’s family. It offers a choice of death-benefit structures and optional features so eligible customers can select an arrangement that better fits their financial responsibilities and protection goals. The plan provides a base death benefit and an increasing life-cover option, subject to the chosen variant and policy conditions. Under the increasing life-cover option described by the insurer, the base sum assured can increase by 5% each year up to a maximum of 200% of the base sum assured. The nominee’s payout and payment method depend on the selected benefit and payout option. The official product information also describes an inbuilt terminal-illness benefit and a Special Exit Value option for eligible policies. Special Exit Value is subject to conditions, including the policy-term requirements, and is not available with the Return of Premium variant. Customers should check the policy wording to understand when and how these benefits can be used. Customers can review regular-pay, single-pay and eligible limited-pay options, with payment frequencies and terms subject to the insurer’s rules. Optional benefits may include joint life cover, additional accidental-death payout, premium-break options and riders. Some options require an additional premium, and availability varies by eligibility and selected variant. The insurer’s website displays illustrative premium examples, including a ₹1 crore cover example. These amounts are not guaranteed quotes for every applicant. Actual premiums depend on age, health and lifestyle details, policy term, premium-payment term, chosen options, discounts and underwriting. Before applying, compare the benefit structure and premium with your family’s needs, review all exclusions and eligibility conditions, and obtain a personalised quotation. Read the latest official policy documents so that the benefits and limitations of the selected variant are clear.
*Official website display is an illustrative online offer. Premium varies by age, profile, cover, variant, policy term and payment term; verify the live quote and conditions.
Axis Max Life Smart Secure Plus Plan is designed for customers who want to compare different term-life protection structures and premium-payment arrangements. Its choice between a level life cover and an increasing life-cover option can help applicants consider how their protection needs may change over time. The increasing option is subject to the product’s stated rules and should be reviewed alongside the total premium payable. The insurer’s current product information lists an entry age of 18 years, with a maximum of 65 years for the Non-POS variant and 55 years for the POS variant. The Pay Till 60 option has a maximum entry age of 44 years. For the base death benefit, the maximum maturity age listed for Non-POS is 85 years, while the POS limit is 65 years. These limits depend on the selected variant and applicable product rules. The plan page describes terminal-illness protection and a Special Exit Value option, along with optional benefits such as joint life cover, premium breaks and additional accidental-death payout. Special Exit Value has specific eligibility and policy-term conditions; it should not be treated as an unconditional refund. Riders and optional benefits may cost extra and can have separate exclusions. The website displays a premium example of ₹595 per month for ₹1 crore of cover as an online offer, and another example of ₹915 per month for a 24-year-old healthy male non-smoker with a 25-year policy term and 25-year premium-payment term. These examples reflect different assumptions and should not be presented as a guaranteed price for all customers. A personalised quotation is necessary to compare the real cost. Overall, Smart Secure Plus may be worth considering for people who want flexible term protection and optional features. The most suitable choice depends on eligibility, family responsibilities, budget and the benefits actually selected. Before purchase, verify the latest policy wording, exclusions, rider costs, premium terms and the final quotation rather than relying on a headline premium alone.

Axis Max Life
Key Insights
Founded
2000
Axis Max Life was established 26 years ago and has built strong credibility over time, backed by its long-standing presence in the market.
Claims Experience
99.7% CSR, calculated as a 3-year average
Axis Max Life settles 99.7% of all claims it receives, demonstrating strong credibility.
Contact Details
1860 120 5577
Headquarters: 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram, Haryana - 122002, India
Provides the death benefit specified in the policy if the life insured dies during the policy term, subject to the policy wording.
Check the selected sum assured and payout option in the policy schedule.
The insurer describes an option where the base sum assured increases by 5% annually up to 200% of the base sum assured, subject to product rules.
Confirm availability and terms for the chosen variant.
The official product page describes an inbuilt benefit for terminal illness, subject to the policy definition and conditions.
Review the applicable definition, limits and claim requirements in the policy wording.
An eligible policy may allow the policyholder to exit at a specified point and receive premiums paid for the base cover, subject to conditions.
Not available with the Return of Premium variant; policy-term requirements apply.
The product lists regular-pay, single-pay and eligible limited-pay arrangements.
Available payment terms and frequencies depend on eligibility and selected option.
An optional benefit may extend cover to an eligible spouse under the product rules.
Subject to eligibility, selection and applicable additional premium.
An optional benefit may provide an additional payout if death occurs due to a covered accident.
Available only when selected and subject to rider terms and exclusions.
Conditions or treatments that the policy clearly says it will not cover.
Insurer
Axis Max Life plans and claim process
It is a non-linked, non-participating individual life insurance plan offering term-life protection through a death benefit, subject to the selected variant and policy terms.
The minimum entry age is 18 years. The maximum is listed as 65 years for Non-POS and 55 years for POS variants. For Pay Till 60, the maximum entry age is 44 years, subject to current product rules.
The official product page lists a maximum maturity age of 85 years for Non-POS and 65 years for POS for the base death benefit. Check the selected variant and policy schedule.
Disclaimer: Premium amounts are indicative and may vary based on age, health, and plan selected. Claim settlement ratios are from IRDAI Annual Reports. Finzony is not an insurance broker or agent. Verify all details on the official Axis Max Life website before purchasing.
Official Website
axismaxlife.com
Visit the official Axis Max Life website for plan brochures, premium quotes and policy services.
The aforementioned ratios have been averaged over three years (FY24-FY26)
A rider may provide benefits for listed critical illnesses or disability events, as defined in its wording.
Coverage depends on the rider variant selected and an additional premium may apply.
An optional rider may waive eligible future premiums if a specified covered event occurs.
Review the rider’s eligibility rules, exclusions and premium.
The insurer website displays illustrative online premium examples, including ₹595 per month for a ₹1 crore cover offer. Your actual premium depends on your profile, selected variant, policy term, payment term, discounts and underwriting. Verify the live quote and conditions.
The insurer describes an option under which the base sum assured increases by 5% each year up to 200% of the base sum assured, subject to the product rules and chosen option.
No. It is subject to specific policy-term and eligibility conditions and is not available with the Return of Premium variant. Check the current policy wording for details.
Optional benefits and riders may be available, such as joint life cover, accidental-death benefits or critical illness and disability cover. Availability, cost and exclusions depend on the chosen option and rider terms.